Sports apparel brand Lacoste has developed new men’s clothing and accessories line in partnership with the International Olympic Committee. The line will feature limited edition collections that reflect the graphic legacy of legendary Olympic Games. For the first edition, Lacoste has chosen to celebrate the 50th anniversaries of the Olympic Winter Games Grenoble 1968 and the Olympic Games Mexico City 1968.
The IOC and Lacoste collaboration, to continue until 2020, will develop a collection each season. This will initially be sold, starting this summer, in Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the UK.
IOC got into this licensing agreement with Lacoste to further connect people with Olympic history and legacy. The Olympic Heritage Collection is being developed by the IOC as one of its three global licensing core programs and it centers on past Olympic Games, lifestyle and high-end products with limited editions aiming to connect the audience with Olympic history through the art and design of previous editions. The target is thus not the typical Olympic spectator and fan, but rather Olympic enthusiasts or anyone who would like to own a piece of Olympic history. Additional collections are being developed and will be launched soon.
Lacoste was founded by tennis player and entrepreneur René Lacoste, Olympic medalist in 1924.
