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Friday, 20 March 2026 08:50

Lanvin Group targets 2026 transformation following strategic portfolio pruning

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Lanvin Group is entering the final phase of its comprehensive structural overhaul, reporting preliminary FY25 revenues of €240.5 million. While the 17.6 per cent Y-o-Y decline reflects a turbulent global luxury climate, the Group has successfully narrowed its revenue contraction in the H2, FY25. This relative stabilization follows the aggressive ‘carve-out’ of the Caruso menswear business in February 2026 and a deliberate reduction in underperforming physical storefronts, particularly in Greater China where demand dipped by 42 per cent. By streamlining its focus towards four core ‘maisons,’ the Group is mitigating the deleveraging effects that have hampered its peers, aiming for a leaner, asset-light distribution model that prioritizes high-margin direct-to-consumer (DTC) channels.

Regional performance divergence and creative rebirth

The American market remains a critical fortress for the Group, with St John delivering a resilient 8 per cent local currency growth in North America. This outperformance stands in stark contrast to the broader luxury sector's ‘aspiration fatigue,’ proving, heritage-led, loyal client bases offer a necessary hedge against macroeconomic volatility. Simultaneously, the flagship Lanvin brand is betting on creative renewal under Peter Copping, Artistic Director, whose debut collections have generated significant wholesale momentum despite a 30 per cent topline slide during the transition. The brand’s priority for 2026 is the localized deepening of their brands in home markets, noted the Group leadership, emphasizing,the completion of the current transformation program will lay the foundation for a return to profitability as global supply chains and consumer sentiment normalize.

Headquartered in Shanghai and Milan, Lanvin Group manages iconic heritage brands including Lanvin, Wolford, Sergio Rossi, and St John. The Group focuses on high-end apparel, hosiery, and luxury footwear. With FY2025 revenue at €240.5 million, it is currently executing a 2026 strategic reset to optimize retail footprints and enhance digital-first clientele.