Lenzing Group has introduced its new Black Towel Collection, featuring LenzingEcovero and Tencel branded black fibers. This collection includes a range of essential personal care items—makeup removal pads, towels, gym towels, bath towels, hand towels, hair bonnets, and beach towels—all designed to meet the increasing demand for sustainable, high-quality daily essentials.

Unlike traditional disposable products and conventional reusable towels prone to staining, the Black Towel Collection is crafted from responsibly produced fibers. These towels combine LenzingEcovero Viscose and Tencel Modal fibers with cotton, offering exceptional softness, durability, and color vibrancy.

The unique spin-dyeing process used for these towels reduces energy and water use by 50 per cent, significantly lowering carbon emissions by 60 per cent compared to traditional dyeing methods. This process ensures long-lasting color and minimizes discoloration, even with repeated washes.

The collection's fibers, sourced from certified wood, use 50 per cent less carbon and water, and the LenzingEcovero Viscose fibers are biodegradable and compostable. The towels' chlorine-resistant properties extend their lifespan, making them an ideal choice for both everyday and specialized use.

EbruBayramoglu of Lenzing highlights this collection as a sustainable alternative to traditional cotton towels, addressing the growing consumer demand for environmentally friendly personal care products.