The Lenzing Group, a frontrunner in wood-based specialty fibers, showcased their pioneering Tencel and Lenzing Ecovero fibers at The Lenzing Conclave in Varanasi on April 26th. This event spotlighted cutting-edge fiber options driving the evolution of the regional traditional wear textile industry.

Varanasi's weaving sector, renowned globally for its Banarasi sarees, stands amid a textile industry renaissance, urging a fusion of tradition with innovation. Lenzing's presentation unveiled a spectrum of sarees crafted using Tencel lyocell fiber, Tencel Luxe filament, and Lenzing Ecovero viscose fiber, blended with popular existing fibers. These advancements promise heightened comfort, enduring softness, and elevated sustainability standards, resonating deeply with the local weaving community.

Avinash Mane, Senior Commercial Director of AMEA & NEA region, Textiles Business, Lenzing Group, expressed gratitude to the Varanasi weaving community for their enthusiastic reception. Mane emphasized Lenzing's commitment to nurturing regional textile industries with innovative solutions, fostering quality, innovation, and sustainability in every saree produced.

The conclave not only stimulated industry discourse but also showcased innovative products and shared inspiring narratives from Varanasi's weaving artisans empowered by Lenzing fibers. Lenzing extends heartfelt appreciation to all attendees for their contribution to the conclave's success, marking a pivotal moment in the traditional wear landscape.