Lenzing will use blockchain technology to support its Tencel branded fiber business. This will ensure complete transparency and traceability for brands and consumers of its fibers in the finished garment. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify Tencel fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.

Lenzing, the world market leader in specialty fibers made from renewable material wood, is strengthening its leading position in sustainability in the textile industry. With Ecovero branded fibers Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability. Lenzing has issued blockchain based Tencel fiber coins to its supply chain partners in direct relation to physical shipments. These digital tokens serve as an authentication mechanism against any adulteration and provide secure digital chain-of-custody across the entire textile value chain. Lenzing is carrying out further pilot tests over the next few months involving partners along the entire value chain.

Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability.