Levis Strauss has produced hemp denim. The spring/summer collection includes a new denim blend which is made with hemp that has been altered to feel just like cotton. Hemp requires far less water and land in the growing phase and has roughly half the carbon footprint of conventionally grown cotton. The coarse feel of hemp prevented it from being widely adopted in the apparel industry. But now the US jean giant has been employing a process specially developed by fiber technology specialists that softens the hemp, giving it a look and feel that is almost indistinguishable from cotton.
The garments in the collection comprise jeans and a trucker jacket made with a 70/30 cotton to cottonise the hemp blend. The hemp was sourced from a rain-fed hemp crop thus reducing the water used in fiber cultivation by roughly 30 per cent. In addition to this, the collection features single-fiber board shorts that are made with fully recyclable nylon with materials such as fabric, eyelets, core and stitching also made from nylon which can be further recycled and re-made into other nylon garments.
Also Levi’s Wellthread X Outerknown collection also includes a T-shirt made from recycled jeans and a western shirt made with a cotton/hemp blend.