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Liberty store launches first RTW collection

Destination department store Liberty recently launched its first own-brand ready-to-wear collection, which is also the first collection from its newly-appointed head of design, Holly Marler.

The 45-piece collection includes the brand’s signature Ianthe print and the 1950s Liberty ‘L’ design which have been worked alongside an on-trend feminine-retro vibe.

The collection comprises day and evening pieces, skirts, jackets, suits, shirts, robes and knits. For some pieces, the Liberty prints have been contrasted with plains in pattern/plain blocks, while others are a print jamboree in the retailer’s distinctive silks or Tana Lawn cotton.

It also features unfinished” elements like reversed Liberty Silk ribbon, as well as trompe l’oeil, sequin embellishment and the brands first-ever lace.

The collection has been inspired by influential female surrealist artists from the 1930s and the total unconformity and liberty of the Bloomsbury set. But there was also a 1970s edge with tiered ‘peasant’ dresses reminiscent of early Laura Ashley, focused on maxi lengths and intricate detailing.