Partnering growth has been Birla Cellulose’s focus and to support this vision, the company has decided to partner LAPF members across the country. Liva was represented by three LAPF partners during the 4th edition of Galleria Intima, India’s largest intimate apparel show.

This initiative by Intimate Apparel Association of India (IAAI) proved to be an excellent opportunity for meaningful collaborations with brand owners, senior management of reputed brands, purchasing heads, product merchandisers of buying houses, importers and independent designers resulting in ideation and exchange of thoughts. Three reputed brands in the intimate apparel sector were represented at the Liva stall.

A leader in intimate apparel segment, Rupa showcased women’s wear brand, Femora’s zero per cent viscose and modal range of camisoles and leggings. An innovative leader in thermal category, Neva showcased their latest innovation in amicor viscose, acrylic-viscose, cotton modal and cotton viscose, whereas ARKAP Knits, Mumbai partnered leading retail brands through their innovative range of knitted fabrics like 100 percent viscose, modal, cotton modal, cotton viscose and melanges.

As Aseem Doda, Vice President-Hub Marketing, Birla Cellulose explained, “Modern India is waking up to and loving the benefits that a perfect innerwear can bring to their lifestyles. Liva innerwear has been appreciated by consumers and we are working towards collaborating with leading intimate apparel brands.”