In a significant stride towards eco-conscious fashion, Liva Reviva and Indian label Ka-Sha have collaborated on ‘Roz’, a new line focused on sustainable, everyday wear. Known for its innovative use of renewable plant-based fibers, Liva Reviva has teamed up with Ka-Sha to deliver a collection that combines style, comfort, and sustainability under Ka-Sha’s fresh brand ‘Roz’.
Meaning ‘everyday’ in Hindi, ‘Roz’ represents a commitment to creating versatile, comfortable clothing for daily use while embodying sustainability. This collection stands out for its innovative fabric blend that includes Liva’s Reviva-M circular yarn produced from repurposed textile waste combined with hand woven kala cotton by artisans from Gujarat. This fusion of sustainable materials with traditional craftsmanship not only ensures durability but also aligns with the modern consumer’s demand for responsible fashion.
‘Roz’ offers elevated basics that prioritize mindful design without sacrificing style or comfort. Each piece showcases Ka-Sha’s dedication to craftsmanship, with details that bring refinement to functional clothing. From casual outings to workwear, ‘Roz’ blends practicality with environmental consciousness, aiming to appeal to consumers who value sustainability and quality.
Sree Charan, VP Marketing and Global Head of Brands at Birla Cellulose, Aditya Birla Group, expressed pride in this collaboration, highlighting Liva Reviva’s role in reducing textile waste while delivering premium-feel fabrics that support eco-conscious choices. Karishma Shahani Khan, Founder of Ka-Sha, described ‘Roz’ as more than a fashion lineit is a philosophy of simplicity in daily dressing coupled with the principles of conscious consumerism.
The collection has received early praise for its ethical production and versatile appeal, resonating with consumers seeking both style and sustainability. The partnership underscores a growing trend in the fashion industry where style and responsibility can coexist, setting a benchmark for other brands to follow. ‘Roz’ exemplifies how sustainable fashion can make a positive impact, ensuring consumers not only look good but contribute to doing good for the planet.
