The British Fashion Council has announced for the first time, London Show Rooms are collaborating with the ongoing edition of White Milano, on from September 2 -26, 2021, in Milan. The showrooms located at Superstudio Più, via Tortona 27, within the renewed White set-up. Eleven designers are participating in the London show Rooms at White this season. These include: Ahluwalia, Ancuta Sarca, Completed Works, Duran Lantink, Edward Crutchley, Helen Kirkum, Jordanluca, Maximilian Davis, Palmer//Harding, Saul Nash, and Sweet Lime Juice.

The British Fashion Council is committed to strengthening British fashion in the global economy and will designers to sell their collections in Milan, says Caroline Rush CBE, CEO, British Fashion Council. The innovative platform developed by White enhances the network originated by the city of Milan as worldwide fashion capital, adds Massimiliano Bizzi, Founder, White Milano