To avoid waste accumulation due to unsold inventory, more fashion brands across the world are offering garments made according to customer specifications.

Offering 3D configured designs

Italian menswear brand Laneri has been offering made-to-measure garments to consumers since November 2020. As per The Spin Off report, the brand uses a 3D configurator to make its menswear garments. . The technology enables the brand to make suits, blazers, shirts, polo shirts and trousers. All these garments are made in Italy using a unique custom-fit pattern. They are made from fabrics supplied by the best Italian suppliers with measurements taken through a few dedicated ateliers in Italy, Paris and Bruxelles.

Complementing the female figure

Another brand Max Mara offers customized apparel collections to consumers. For S/S 2022, the brand launched ‘Tailored Suit’ project collection. The collection offers seven single and double-breasted jackets that have been carefully ironed to enable them to mold naturally to the female figure.

Others to have launched customized blazers for instance, JTB Custom launched a made-to-order blazer collection in collaboration with Rowing Blazer’. Founded by Jack Carlson, Rowing Blazer is an American clothing brand known for its authenticity, quality, and craftsmanship. Along with JTB Customs, the brand aims to deliver custom dress shirts, blazers, and sweaters within a span of two weeks.

Launched during the White Milano event, Italian company Blazer Bar offers a made-to-order and made-to-measure service for women blazers. Available in shop-in-the-shops or via web, this service delivers single edition jackets within six weeks at prices that start from €600 upwards.

Recycling fabric scraps for sustainable activewear

Indian activewear brand So What launched an sustainable collection made in compliance with environmental standards. The collection comprises garments from size XS to 6XL. So What also makes garments from fabric scraps, used plastic bottles and water-based vegan and Oeko-Tex certified dyes. Its latest collection offers customized leggings and high support sports bra in vibrant prints and contemporary shades.

Operating on a pre-order business model, the brand operates from its headquarters in Delhi while its design team is based in Florence, Milan, Delhi, Dubai and Barcelona.

Revolutionizing the footwear industry

A specialist of next-generation footwear, Japanese company Fuji Uni aims to revolutionize the future of custom-made footwear by using computer generated designs and resources chosen by manufacturing giants. The company uses instant digital imaging technology, UNI robotics and a 3D foot scanning process to offer a custom-made footwear solution.

The Japanese brand offers structural footwear in collaboration with podiatric physicians. Designed to overcome the discomforts of mass market shoes, this footwear boasts of modern designs created according to latest trends in the market. Launched simultaneously in Milan Tokyo and New York in March 2022, the first Fuji Uni collection offers upmarket, fashionable and comfortable sneakers, shoes and boots from the Italian specialized footwear design studio Black Cube.

Owned by expert shoe designer Andrè Maritan, the studio scans customers’ foot before allowing them to select their favorite shoe model, color and add their own unique touch to the shoe. The studio then uploads these digitized measurements and sends them directly to the manufacturer, which begins manufacturing the customized shoe.

The studio uses the 3D Goldilox-01 technology to design its shoes. The technology allows it to use all materials without creating any waste. Manufactured in Japan and Italy, the shoes are sold via the brand’s store in China, Japan and onine for prices ranging $300 to $800.