Mafatlal will make a foray into the apparel business by introducing ready to wear fashion at affordable pricing.

The company is basically into textiles. It produces shirting fabrics, whites, prints and school uniforms. In shirtings, it is the leader in the white fabric category, which is used for shirtings, kurta pajamas etc. Then comes polyester cotton and cotton blends. It does a fair amount of prints, too, cotton prints and viscose prints.

Mafatlal is one of the large manufacturers of denim in the country and it supplies to domestic brands and international brands.

For the apparel business, the company has identified three or four anchor categories like T-shirts.

Mafatlal Industries is part of the Rs 1300 crore Arvind- Mafatlal group.

The company has a strong base on the retail front with over 100 Mafatlal Family Shops across the country, and this will be further strengthened.

Mafatlal registered significant production and sales increases in the denim business which benefited a lot from the increased dyeing capacity. Sales grew by 38.3 per cent during the year under review. The product base also shifted to the higher end value-added products with dobby constructions and light weight denims. A number of new finishes were also introduced.

Mafatlal is at the higher end of the market so the products are value added rather than basic stuff.