Mango is set to aggressively scale its physical presence in Italy through a landmark partnership with the iconic department store chain, Coin. The agreement entails the opening of 22 new Mango-operated retail locations within select Coin stores between September 2026 and the end of 2027. This collaboration serves as a tactical expansion maneuver, leveraging Coin’s established national footprint to embed Mango’s Mediterranean-inspired lifestyle offerings into high-traffic, premium retail environments. This move is particularly significant as it follows a record-breaking year for the brand in Italy, where it achieved a 30 per cent turnover growth in 2025 and marked its 25th anniversary of operations in the country.
Merging heritage with contemporary retail concepts
The integration of Mango’s ‘New Med’ store design into Coin’s historic department stores aims to harmonize two distinct brand identities. These new outposts, ranging from 400 to 1,000 square meters, will house the brand’s full Woman, Man, and Kids collections. Daniel López, Chief Expansion and Franchise Officer, Mango, noted that the initiative is designed to elevate the consumer experience by placing the brand's creative proposition in prime locations. This agreement represents a milestone for our expansion strategy in Italy, allowing us to provide consumers with an immersive and comprehensive brand experience within an established and respected retail platform, López stated. The rollout commences in 2026 with eight locations, including Bari, Catania, and Rome, before expanding to northern hubs like Genova, Como, and Trieste by 2027.
Sustaining momentum through strategic capital deployment
This expansion aligns with Mango’s broader global growth trajectory, which saw the company report revenues of €3.8 billion in 2025, a 13 per cent Y-o-Y increase. Having invested nearly €225 million in 2025 toward store network refurbishments and technological upgrades, Mango continues to prioritize its omnichannel efficiency. For Coin, the partnership reinforces its status as a leading brand platform, providing a curated setting for international labels to optimize their local market penetration. As the company continues to outperform industry averages, this partnership underscores a shift toward collaborative, high-impact retail models that maximize operational efficiency while minimizing the challenges associated with standalone real estate expansion.
Mango is a leading international fashion group that designs, manufactures, and markets apparel and accessories for women, men, and children. Headquartered in Spain, the brand is currently focused on an aggressive global expansion and omnichannel growth. Following record 2025 performance, it continues to invest heavily in its retail and digital ecosystem.
