Spanish retail giant, Mango is focusing on versatile clothing options to accommodate unpredictable temperature fluctuations, reveals Toni Ruiz, CEO. 

Traditionally, the fashion industry operated on a strict seasonal basis. However, the effects of global warming have blurred these lines, requiring the industry to respond with garments suitable for varying weather conditions. Ruiz emphasises the importance of providing customers with apparel tailored to their immediate needs, rather than adhering to outdated seasonal cycles.

With Europe witnessing fluctuations in temperatures and rainfall patterns, Mango is witnessing a shift in consumer preferences. For instance, there's a growing demand among women for lightweight trench coats, emblematic of transitional seasonal wear. Additionally, the company is introducing performance-oriented fabrics for men's clothing, enhancing breathability and moisture management for hot days.

Mango has strategically diversified its sourcing strategy, relying on European manufacturers for trend-dependent items and Asian manufacturers for functional wardrobe staples. This flexibility in the supply chain, with sourcing from over 3,000 factories across various regions, has enabled Mango to navigate disruptions efficiently.

The brand is not only expanding its store networks but also leveraging technology, with a particular focus on artificial intelligence (AI). Mango employs AI to monitor social media trends, analyse consumer data, and aid designers in creating innovative pieces. The brand has already developed around 20 garments using AI, underscoring its pivotal role in Mango's strategy.