Mango’s efforts to solidify its position as fashion powerhouse through strategic partnerships with esteemed brands like American Simon Miller and Italian Boglioni, has culminated in a significant collection in collaboration with Victoria Beckham, a move that aligns perfectly with Mango's vision of merging high fashion with accessible retail.
During the company’s recent annual results presentation, Toni Ruiz, CEO, Mango, unveiled a strategic plan to reinforce the brand’s value proposition centered on quality and in-house design, with ambitious targets to reach a net profit of €350 million and surpassing €4 billion in turnover by 2026.
The collaboration with Victoria Beckham marks a pivotal moment for Mango, coinciding with its 40th anniversary. Available in select stores across 26 countries and online in over 90 markets, the collection underscores Mango's commitment to expanding its presence, particularly in key markets like the UK and the US. Luis Casacuberta, Director-Product and Sustainability, Mango, emphasises the significance of this collaboration in democratising fashion.
Comprising 39 garments and 15 accessories, the collection blends Beckham's signature style with Mango's ethos of accessibility. With prices ranging from 40 to 250 euros, the capsule collection offers timeless pieces designed to resonate with a diverse audience.
Inspired by 1970s aesthetics and referencing the film 'La Piscine', the collection exudes a sense of sophistication and femininity. Beckham herself described the pieces as ‘sensual and feminine,’ catering to the modern woman seeking both style and functionality.
For Beckham, this collaboration represents more than just a business opportunity—it's about shared values and aesthetics. By leveraging their combined experience, Mango and Beckham aim to create a modern, inclusive wardrobe that resonates with their respective audiences.
