For the first nine months this year, Vietnam’s footwear exports increased 10.2 per cent year-on-year. Vietnam is the second biggest exporter of footwear to the US behind China. US sports apparel company Brooks Running is considering shifting its manufacturing operations from China to Vietnam to avoid trade war tariffs.
Vietnam will be a new supply chain for Brooks. The impact of the US trade war with China is going to put a 45 per cent tariff on the company’s running shoes. The move will allow Brooks Running to be more competitive in the US and in the world as tariffs are lower in Vietnam. Brooks sells sports footwear, apparel, bras and accessories in 50 countries worldwide.
Meanwhile Adidas too plans to shift footwear sourcing from China to Vietnam. Vietnam has in fact overtaken China as Adidas’ top supplier, with Vietnamese factories producing 44 per cent of its shoes by volume last year against 19 per cent by Chinese manufacturers.
The US-China trade war escalated last month as the US levied new tariffs of ten per cent on Chinese products, with the tariffs set to go up to 25 per cent by the end of this year. China retaliated immediately with five per cent and ten per cent tariffs on US products.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Luxury resale’s next big battle is no longer digital, it is about who controls s…
For nearly a decade, the luxury resale story was written in the language of platforms. Market leadership was measured by... Read more
Digital Arms Race: Indian apparel giants deploy AI to neutralize tariff crisis
The Indian textile and apparel sector is in a digital survival phase in 2026, shifting from traditional labor-intensive models to... Read more
Europe’s Textile Endgame: Why Project FAE is becoming fashion’s most critical in…
Europe’s apparel majors are no longer treating circularity as a branding layer. With Project FAE or Feedstock Activation Europe, the... Read more
Engineering color at source, dye-free production is cutting cost, water, and tim…
For over a century, coloring has been anchored in wet processing, an energy-intensive, chemically saturated stage that happen post spinning.... Read more
The €11 bn deadlock, can Europe’s textile recycling catch up?
Europe is at a tipping point. Fast fashion consumption, led by rising incomes and a growing global middle class, has... Read more
From field to fiber, Bharat CottonNet is closing India’s cotton value gap
India’s cotton economy is entering a decisive phase of reform with the rollout of Bharat CottonNet 2026 along with the... Read more
US apparel imports drop 13.5% as Vietnam gains and China’s grip breaks
The US apparel sourcing market has entered 2026 with a sharp demand decline but an equally important shift in supplier... Read more
H&M finds growth below revenue line as margin discipline pays off
H&M Group’s latest quarter signals a decisive shift in global fast fashion: scale is no longer the primary reason for... Read more
As Europe cuts orders, India sees a rare export window post-FTA
The sharp dip in EU apparel imports is not, at first glance, the kind of headline exporters celebrate. January’s 15.48... Read more
The Death of the "Stockpile" Model: Inside the Digital Textile disrupt…
For decades, the global textile industry has been a game of high-stakes gambling: manufacture thousands of identical garments, ship them... Read more












