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Milano Digital Fashion Week adopts hybrid show format

Milano Digital Fashion Week's has adopted a hybrid format that mixes digital and physical elements. From Tuesday 14 July to Friday 17, some 37 brands will unveil their menswear collections for Spring/Summer 2021, with around a dozen presentations being shown per day. Fashion will also take over the streets of the Lombard capital, with videos that being projected on giant screens in the city's major squares and avenues.

Oraganizer Camera Nazionale della Moda Italiana (CNMI) has created a digital platform offering a range of different content, thanks to the support of Accenture, Microsoft and PwC, as well as an international partnership with The New York Times. Along with the official calendar of video presentations made by brands, visitors to the platform will also be able to access different pages or "rooms".

There will be thematic rooms devoted to cultural and digital personalities, an institutional room featuring interviews with businessmen, and two spaces dedicated to emerging design: the International Hub Market and Together for Tomorrow. Each brand will also have its own digital showroom, accessible via the CNMI platform.