Millennials in the US insist on sustainable products. So, retailers, manufacturers and brands alike in the US are being forced to become environmentally aware. There’s a focus on less-disposable products across all consumer categories, including apparel. Brands are taking a closer look at their supply chains, manufacturing processes, overall and business practices in the context of environmental concerns. As the circular economy grows in importance, companies are researching and developing less environmentally damaging production methods and materials and communicating their commitment to sustainability to consumers.
When it comes to apparel manufacturing, sustainability initiatives can be particularly beneficial for the environment, too. Businesses are pushing their suppliers and partners to improve sustainability because sustainability helps buyers achieve cost efficiencies, improve revenues and boost profitability. Companies that make sustainability a priority stand to benefit immensely, as sustainability initiatives also force them to identify efficiencies in their operations, maximize their supply chains and minimize waste. The result is often an increase in yearly revenue and a renewed sense of loyalty among consumers who see the company as a champion for sustainability. Outdoor clothing retailer Patagonia produces new clothes in a smart, sustainable way. Fashion brand Reformation uses sustainable fabrics and upcycled materials in its clothing and ensures that it partners only with socially responsible suppliers.