The global modest fashion market has had to fight misconceptions. One is that modest fashion is long boring dresses. Also consumers have become accustomed to purchasing low-quality modest clothing and assume that all modest-fashion brands work at this level. Many designers tend to receive more support further away from where the majority of modest-fashion shoppers are. Though modest fashion is more prominent in the Islamic market, the Islamic market and media are the least supportive of up-and-coming Muslim designers. Instead such designers are doing well in the US, Canada and the UK. In the US market, they receive a lot of support from retail buyers and media outside of the modest-fashion industry, as they see the versatility in their designs to extend beyond modest fashion and into the mainstream.
Designers want the chance to sell beyond their website. Their dream is to see a modest rack in every department store and retail setup. By simply stocking modest-appropriate offerings, they feel retailers can increase their customer base and make modest women across the globe feel their real value in the fashion world.
But change is happening. People are looking at modest fashion as stylish. Big brands like Nike are adding hijabi collections.