In Africa, Morocco leads the way in apparel exports and the country is set to hold firm in that position as more markets look for shorter delivery times. Benefitting largely from business with Inditex, the parent company of brands like Zara and Massimo Dutti, Morocco exported more than $3.5 billion worth of apparel in 2015. Moroccan producers have experience in quick response.

Morocco has deep know-how in producing for famous brands. Fast fashion is a major domain and it fulfills the demand of retailers and brands who have to serve clients very quickly. The Inditex group has doubled production in Morocco. Speediness is an important reason to choose Morocco for production.

Among fashion exporters Morocco has reached the seventh position. It has high ambitions to foster this industrial sector in terms of quality, sustainability, technology and logistics. More and more international brands and private label retailers are working with agents in Morocco to handle their sourcing, dealing and buying. Demand for fast fashion now covers 25 per cent of total purchases and short-term deliveries (less than six months) account for 35 per cent of order volume. Thanks to its nearness to Europe, Moroccan companies can compete with the Asian apparel producing nations.