Munich Airport (MUC) has upgraded its retail offerings in Terminal 2 by developing a new 480 sq m luxury fashion cluster near Gate H. Operated by eurotrade, this curated expansion, introduces four premium units: Boss (the largest unit at 183 sq m), Marc O’Polo (relocated to a larger, more exclusive 128 sq m space), Eton, and Luxury Sunglasses.

This deliberate grouping is designed to anchor MUC as a key fashion destination within the premium-casual segment, specifically targeting and attracting high-spending international travelers.

The relocation and expansion of established partners, such as Boss (a eurotrade collaborator since 1997) and Marc O’Polo (a partner since 2003), highlight the airport's strategy to maximize the "duty-free" and tax-free appeal for premium goods.

Maria Dahlhaus, Head-Commercial Activities, Munich Airport, notes, the expansion is an important step toward enhancing the passenger experience. It combines international brand expertise with a modern, open store design. This commitment to a high-quality physical shopping environment is critical, as the global airport retail market is projected to grow at a CAGR of 5.6 per cent through 2032, driven by increasing passenger traffic and demand for luxury products.

This specific investment in premium apparel and accessories is a direct strategy to capitalize on the growing intercontinental traffic at MUC. Long-haul passengers, particularly those arriving from Asia and the Middle East, are statistically known for higher spending in the fashion and luxury accessories category.