Nandan Denim started in 2004 and since then has been constantly expanding it production capacity. By next year, it would be one of the largest denim players in the country and globally would probably be among the top five denim players.
The company has implemented a Rs 612 crores expansion plan which would take its capacity to 110 million meters a year. A lot of investment is being done, not only on hardware, but on software, market research, understanding and delivering fashion.
Nandan Denim is part of the Rs 3,000-crores Ahmedabad-based Chiripal Group. It markets 85 per cent of its denim fabrics for the Indian market, with the balance being exported to several countries. Going ahead, the company wants to hike its share of exports to 25 to 30 per cent of overall production. The company has clocked a CAGR of 25 per cent since inception and hopes to maintain it till it commissions the new capacity.
Nandan produces denim fabrics beginning from four ounce fabrics right up to 15 ounce fabrics, which find applications in a range of apparels like trousers, jackets, shirts, skirts, and school uniform wear.