The upcoming Kingpins Amsterdam show is set to debut a new tool that could revolutionize the denim industry's approach to sustainability.

Developed by the Transformers Foundation, the "Transparency Tool" (TTT) scientifically measures the environmental impact of every stage of denim jeans production. This tool uses raw data from a comparison of inputs and outputs for a set of garments to help mills and brands make strategic decisions about the products they are making and buying.

Denim production is notoriously known for its environmental impact, with the fashion industry as one of the largest polluters globally. A report by the Ellen MacArthur Foundation revealed that the fashion industry generates 92 million tons of waste and consumes 1.5 trillion liters of water per year. Denim production, in particular, is known for its water usage, chemical dyes, and energy-intensive processes.

The TTT aims to address this issue by providing a comprehensive view of the environmental impact of denim production. It uses a life cycle assessment (LCA) methodology to quantify the environmental impact of each stage of denim production, from raw material extraction to end-of-life disposal. This data allows denim makers to make informed decisions about their production processes, reduce their environmental impact, and improve sustainability claims. By providing a real and reliable number to sustainability claims, TTT has the potential to change the entire conversation about sustainability in the jeans industry for the better and forever.

The fashion industry is under increasing pressure to improve its sustainability practices, and initiatives like TTT could be a significant step forward in achieving this goal. The TTT's scientific approach to sustainability is a crucial tool in promoting transparency and accountability within the industry. By making informed decisions about their production processes, denim makers can reduce their environmental impact and create a more sustainable future for the fashion industry.