Denimsandjeans will be held in Japan on March 4 and 5, 2020. This will present high-end denim products. The trade show is meant to inspire Japanese companies to bring out their best to showcase to Japanese customers and also to visitors from around the world. Denim is a favorite apparel for Japanese customers and in spite of high costs a decent amount of production still happens in Japan. But the prevailing narrative of price sensitiveness while buying a product fails in Japan. Quality and design are the clinching factors.
About 40 companies from all around the world are expected to take part including Artistic Milliners, TCE Denim, Prosperity Textiles, VAV Technologies, Soorty and Tonello. This is a niche show that will attract a small number of exhibitors and visitors. The intention is to aggregate the best innovators in the denim and related sportswear industry to showcase the latest products to discerning local and international visitors. This show will cater not only to the domestic Japanese market but to international designers.
Kaihara, Japan Blue and Kurabo lead the Japanese denim industry in terms of production of fabrics while brands like Momotaro, Sugarcane, Evisu, Okayama Denim, FDMTL, Kapital Global lead in terms of brands.
