Launched by the Organic Cotton Accelerator (OCA) in partnership with the Global Organic Textile Standard in Sept 2024, the #BehindTheSeams campaign attracted participation from over 290 brands across the world.
The 2nd annual campaign featured daily giveaways from fashion, soft home and other textiles brands. Home brands who participated in bedding giveaways included Naturepedicand Mungo. Highlighting ‘organic in-conversion’ farming, the #BehindTheSeams campaign urges brands to support farmers during the critical transition period. OCA provides critical resources such as capacity-building, premium payments and market linkages.
The organisation collaborated with over 35,000 in-conversion farmers in Indiaand Pakistan during the 2023-2024 cotton season as a part of a broader program that supports over 80,000 farmers. This collaboration was facilitated by 16 brands who participated in OCA’s Farm Program.
