The industrial landscape of East India reached a significant milestone on April 13, 2026, as Mohan Charan Majhi, Chief Minister, Odisha inaugurated Page Industries’ state-of-the-art apparel unit at Ramdaspur.

This Rs 750 crore facility represents a major tactical shift for the Bengaluru-based textile major, transitioning from its traditional Southern manufacturing strongholds to tap into Odisha’s burgeoning ‘plug-and-play’ infrastructure. The facility is engineered to support a direct workforce of 5,800 employees, primarily targeting the high-growth innerwear and leisurewear segments under the Jockey brand.

Integrated expansion and employment architecture

Simultaneous with the inauguration, the state government formalized the groundwork for a second Page Industries unit at Bhuinpur with an additional investment of Rs 258 crore. This dual-pronged expansion, totaling over Rs 1,008 crore, aligns with the Odisha Apparel and Technical Textiles Policy 2022, which offers a 40 per cent capital investment subsidy. The integration of these units is not merely a capacity addition but a movement toward reverse migration, states Majhi, emphasizing, 90 peer cent of the combined 9,350-person workforce will be domiciled Odias

Competitive dynamics in the global supply Chain

Page Industries, which commands an 18 per cent share of India's organized innerwear market, is utilizing this Odisha hub to mitigate logistics inflation and diversify its production risks. By capitalizing on the state’s lower operational costs and specialized power tariffs, the company aims to sustain its 19–21 per cent EBITDA margin guidance. This project, alongside a concurrent textile plant by MAS India Clothing at the same site, positions Cuttack as a viable competitor to traditional clusters like Tirupur and Surat, particularly as brands seek decentralized, high-efficiency manufacturing nodes.

Page Industries

Page Industries is the exclusive licensee for Jockey International (USA) and Speedo International in India and several neighboring markets. Operating over 15 manufacturing units, the firm maintains a 70–80 per cent in-house production model to ensure vertical integration. With a fiscal 2025 revenue of approximately Rs 5,000 crore and a robust distribution network spanning 1,800 cities, the company is currently pursuing a strategic roadmap to reach a USD 1 billion valuation by 2027 through aggressive Tier II and III city expansion.