Countries like Russia, China, India, Brazil, and South Africa are witnessing a surge in demand for knitwear through the online retail channel. Clothes manufactured through knitting wool or other fabrics are commonly known as knitwear. The women’s segment dominates the global knitwear market. Knitwear for women is available in a wide variety of designs and patterns. Women have a higher awareness regarding changing fashion trends and they are willing to buy new apparels.

Knitwear is segmented into natural, synthetic, and blended. The natural segment has the highest market share owing to the versatile, cozy, anti-wrinkle, high absorption capacity, and the warm nature of natural fabrics such as cotton, silk, and wool. However, the blended segment has a higher growth rate. The rate of wear and tear of knitted outerwear is high as compared to knitted innerwear, which in turn is helping the sales of the outerwear segment.

North America and Europe have the highest share in the global knitwear market owing to the presence of several prominent market players. Moreover, customers in these regions have a higher purchasing ability to buy premium knitwear products. But there is also a surging demand for textile products in countries such as India, China, Taiwan, and Indonesia. Market players are outsourcing their production operations from Asia Pacific, which in turn is catalyzing the region’s market growth.