During the first quarter Pakistan’s denim apparel exports to the US were up 24.52 per cent.

Denim trouser was the topmost product of all denim apparels exported to the US. Earnings from Men and Boys (MB) denim trousers were up 2.75 per cent. Exports of Women and Girls (WG) denim trousers posted a staggering growth of 40.32 per cent.

On the other hand, denim jackets and skirts could not see any revolutionary turnaround and the shipment values remained considerably low despite seeing some surge over last year’s shipment value.

Earnings from denim jacket exports were up 101.68 per cent whereas earnings from skirts shipment were up 3.54 per cent.

Markedly the surge in denim trouser exports since the start of 2018 is one of the few positives for Pakistan as in the last six years overall textile and apparel exports from the country plunged ten per cent.

Pakistan’s denim industry has crossed a billion dollars. This includes export of denim fabrics and denim garments. Pakistan is the second largest exporter of denim in the world after China.

Pakistan’s denim is on an upward trend, despite the larger textile industry being in trouble. Unlike its regional competitors, Pakistan houses a huge benefit of homegrown cotton which it can exploit.