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Pakistan pushes exports on online platforms

  

Pakistan is turning to e-commerce platforms to increase textile exports. Major exports of Pakistan that are expected to play a role in e-commerce include textile, leather and sports goods, chemicals, carpets and rugs, hosiery, bedding and bath, apparel, sports and outdoors and kitchen and dining items.

The aim of using e-commerce platforms is to maximize Pakistan’s share in global textile exports and also build up brands in terms of sales, customer satisfaction, and overall performance. Sellers are being given hopes of achieving significant profit margin by pushing their products through e-commerce and are given tips on selling strategies.

Supply chain issues and logistic challenges are being identified while promoting e-commerce in the textile industry of Pakistan. China is the top global exporter in the world through e-commerce. Pakistan is ranked as the third topmost country with highest number of sellers on Amazon after the United States and China. The country meanwhile hopes to uplift total textile exports to $50 billion in the next five years. Garment and textile units are being planned which will have the potential to provide employment to around one million people and which will utilize surplus yarn and fabric in the production of garments and other value added textile products.

 
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