For the upcoming spring 2024 season, Paradised is expanding into the menswear category. The brand is launching new collection featuring T-shirts, cardigans, sweaters, dress shirts, and trousers, priced between $90 and $500.
Sinje Lesemann, Creative Director, says, she had a longstanding interest in venturing into menswear. A rise in the number of male customers purchasing items from the women’s collection gave the brand an opportunity to explore this avenue further.
The collection stays true to Paradised's resortwear aesthetic, incorporating core design elements from its existing line. Lesemann utilised the brand's distinctive Turkish towel fabric for several pieces, such as the Wylie dress shirt adorned with fringe. Additionally, the brand remains committed to sustainability by offering T-shirts dyed with botanical extracts, all of which are crafted in Brooklyn.
Drawing inspiration from workwear, Lesemann introduced structured trousers made from faded gauze fabric. By incorporating workwear influences into its signs but imbuing them with its signature faded gauze, the brand blends functionality and style suitable for both resort and city settings.
Since rebranding from Koza to Paradised in 2018, the brand has experienced steady growth. Lesemann attributes some of this success to strategic collaborations during the COVID-19 pandemic, including partnerships with SoulCycle and Bandier. Looking ahead, the brand is preparing to launch a home collection.
