WSN Développement has cancelled the 'Nom de code June' (Code-name June) trade show as they see less potential in a new trade event. The show was due to be held in Paris' Place de la Concorde at the end of June, at the same time as Tranoï along with other fashion events such as the new Man/Woman mixed show and the Parisian version of the Danish trade show CIFF.

Frédéric Maus, joint GM of WSN Développement observes after discussions with several industry professionals and their teams, realised adding a traditional event to the June calendar wasn't the best solution; there are many options in Paris in this period and by adding another one, they risk overtaxing buyers, a situation which isn't to anyone’s advantage.

"Our shows at Porte de Versailles and the Tuileries [in Paris] are leaders in the industry and continue to strengthen; outside of these unmissable events, clients need another kind of year-round, long-term service, catering to their requirements wherever they are exhibiting," he added.

WSN Développement is of the view that online is their best bet as seen in their plans to launch a website which in June, designed as a tool where brands can use to showcase their collections to buyers as well as get a chance to effectively interact with them. The website also open to brands which do not exhibit at the physical trade shows organised by WSN Développement.