Expo Peru Europe took place in England from March 16 to 17, 2016. It saw a record number of participants, hosting 38 Peruvian small and medium-sized export firms and 200 international purchasers.

English and European purchasers highlighted the quality of Peruvian products that materialized into purchase orders for the following 12 months. Some 500 business meetings were held during the event, which led to deals worth $20 million being clinched. Cotton and alpaca fiber-made garments, natural and organic food, fruits, Andean grains, among others, were the most in demand products.

Peruvian entrepreneurs participated in intensive induction and training courses held by experts in the market, and paid visits to main supermarket chains, super foods stores and restaurants located in the United Kingdom.

This was the first edition of Expo Peru Europe. The number of Peruvian entrepreneurs convened through Promperu and the Peru Trade Office in the United Kingdom showed Peru’s exportable supply positioning strategy —applied to this important market— was correct.

The event was organized by Promperu with the support of OCEX-London and the collaboration of the Peruvian embassy in the UK, and the UK embassy in Peru. Peru aims to promote exports of fresh fruits and vegetables to the European market so as to consolidate its presence as a supplier of these products.