Prada’s fall/winter line Linea Rossa has a strong military theme.
There are lots of khaki and battleship grey officer’s raingear, parkas and hooded trenches – all finished with the signature white on red logo strip. Active sports gear has bright primary color ski pants and ski-boarder jackets. Tough chic black is a running theme in the mini hooded bolero puffers in black nylon worn over graphic anthracite leggings and chunky mountaineers sneakers. The look is protective but with plenty of panache. Everything is made in forward-thinking fabrics – from the graphene and recycled polyester padding, conductive and reactive fabrics like Tela Tecnica Pro and seamless knits that are pH-balanced for a hyperallergic effect – reducing moisture and minimizing odors.
After a hiatus of over a decade, Prada relaunched Linea Rossa last year, upgrading the collection’s scientific element and positioning its price point further up the chain.
Streamlined engineering is the new buzzword at Prada. In a novel move, Prada rolled out its latest ideas internationally with a series of presentations in boutiques and outside events in several countries. It was all about savoir-faire meeting urban and active sportswear. In Paris, Prada showed around 40 looks on mannequins inside its flagship, while in London it collaborated with Willow Smith, who staged an impromptu live performance.
