Italian luxury fashion house Prada SpA announced a robust 9 per cent Y-o-Y increase in its consolidated net revenues, reaching €2.74 billion (~$3.15 billion) for during H1, FY25 ended June 30, 2025. This growth was attributed to high brand desirability and creative momentum across all regions, despite a turbulent macroeconomic environment. Retail sales notably climbed 10% year-on-year to €2.45 billion (~$2.81 billion), fueled by sustained momentum in both established and emerging markets.
The Group's Adjusted EBIT stood at €619 million, representing a healthy margin of 22.6 per cent, consistent with the previous year despite increased investments in brand development. Net income for the period reached €386 million, and Prada concluded the semester with a solid net cash position of €352 million, even after a €398 million dividend payout and €294 million in capital expenditure.
Miu Miu emerged as the Group's standout performer, with retail sales rising by an impressive 49 per cent Y-o-Y in H1, FY25 and 40 per cent in Q2, FY25. The brand's strong appeal spanned across product categories and geographies, boosted by initiatives like Miu Miu Upcycled, Miu Miu Custom Studio, and new immersive store experiences, including a three-story boutique in SKP Wuhan and a redesigned New Bond Street flagship.
In contrast, the Prada brand faced challenging comparative figures and a subdued global demand, recording a resilient but slight retail sales decline of 1.9 per cent in H1 and 3.6 per cent in Q2. Despite this, Prada continued to build cultural relevance through dynamic storytelling campaigns and expanded its physical presence with key launches like Prada Men on 5th Avenue and the Mi Shang Prada Rong Zhai hospitality venue in China.
Acknowleding the challenging backdrop, Patrizio Bertelli, Chairman and Executive highlighted the results as beign a testament to the brands’ strength and disciplined execution. Andrea Guerra, Group CEO attributed the performance to the cultural relevance of our brands, their creativity and ability to anticipate and interpret contemporaneity.
Geographically, Asia Pacific posted a 10 per cent increase in retail sales, maintaining strong momentum. Sales in Europe also grew by 9 per cent, while the Americas showed continued recovery with a 12 per cent increase. Japan saw a 4 per cent rise, and the Middle East significantly outperformed with a 26 per cent jump in retail sales.
In strategic moves, the Group announced in April its acquisition of Versace from Capri Holdings for €1.25 billion, expected to close in H2 subject to approvals. Prada Group also completed a 10 per cent equity investment in Rino Mastrotto Group, a global leather and luxury manufacturing services supplier. Sustainability efforts continued across raw materials, chemical management, and traceability.
