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Première Vision Paris visitor attendance drops

Première Vision Paris trade show experienced an 8.3 per cent decline in visitors in September 2018, falling to 55 497 visitors, in comparison to the number of visitors seen in September 2016.

The organisers believe the drop was due to Yom Kippur, which caused the event to be held Wednesday to Friday, as well as due to a change in behavior among brands. As a result, Première Vision SA recommended a tighter and more direct operational teams as well as shorter visit times, while professionals adapt to market instabilities.

This edition, the international attendance was recorded at 72 per cent. This included 11 per cent visitors from was Italy, 7 per cent from UK followed by Spain, Germany, Belgium, the Netherlands and Portugal. The organisers also noted a strong presence of Swedish and Danish visitors. Asia, which represented 14% of total visitors, was represented by a strong Chinese, Japanese and South Korean presence.

North America, for its part, registered a slight decrease with 2,269 visitors, 1918 of whom came from the United States. Turkey also experienced a fall of its presence directly linked to its monetary and economic problems.