Primark is an Irish fast fashion retailer. It’s focused on teens and produces low-priced, selfie-friendly clothes like dresses, shoes and bags. It’s known for its cheap mini-skirts and club-ready clothes.For summer it has everything from beach cover-ups, like tasseled kimonos and kaftans, to chic swimwear and bargain bikinis for every body shape. There are tops, leggings and bras in luxe brights and pastels.

The brand has built up its reputation with the newest designs, jazzy stores and media promotion. It doesn’t sell online and rarely advertises. Among its activities is cleaning up its supply chain in Bangladesh, Pakistan, Burma, Ethiopia and India. In those countries it is engaged in the health and general welfare of workers in the textile industry. In addition, attempts are made to stimulate the local economy of the countries.

Primark feels it is important that the people who make its products can work in good conditions and are treated properly and receive a fair wage. Like all fast fashion, cheap clothes can cost a lot with respects to workplace safety and workers’ rights. Primark produces its low-cost clothes in Bangladesh and was one of the many retailers using Rana Plaza when the building collapsed in 2013, killing over 1000 people.

https://www.primark.com/