Following in the footsteps of Bershka, another label under the Inditex umbrella, Pull & Bear is launching a new capsule collection to commemorate the 50th anniversary of Hello Kitty.
Inspired by the style trends of early 2000s, the licensed collection offers a range of items, from a short-sleeved T-shirt priced at €15.99 to denim shorts at €35.99. It features garment pieces like a denim top, a pink denim mini skirt, and a tulle shirt, predominantly in shades of white and pink.
The collection is complemented by various accessories, including socks adorned with the iconic character’s logo, a bandana, a shoulder bag available in pink or denim, a rhinestone belt, and assorted jewelry pieces such as necklaces in various styles. These items are already available online, with plans to hit stores on May 13.
Headquartered in Narón, A Coruña, Pull & Bear was founded in 1991 and is part of the brand portfolio managed by Marta Ortega, which also includes Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties.
Spanning over 200 markets through its online platform, the brand reported a 10 per cent increase in net sales in the last fiscal year, reaching a total of €2.359 billion.
