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Pure London to present alternative lifestyle

  

Trade show Pure London (UK, February 12 to 14, 2023) will present alternative lifestyle brands which offer a fresh, innovative approach to fashion.

These proudly embrace difference in all its glory and will offer bold collections that make a statement and demand zero-judgement. Airwalk, a skateboarding and action sports lifestyle brand, will feature super-soft peached fabric and branded detailing, nineties-inspired classic skate graphics and vintage washes. Licensed distributor Heroes will present Super Heroes, the bespoke premium apparel range featuring Marvel, Disney, Star Wars, Pokémon, Stranger Things, DC Comics and Harry Potter across a wide range of different products.

Pure London is the UK’s leading trade fashion buying event. Twice a year the brightest minds in the fashion industry come together at Pure London to discover the season’s must-have collections, latest trends, and exclusive business insights. Priding itself on offering unmatched free content, from trend focused catwalks to incredible expert talks, not only is Pure London a fashion buying destination, but is a place to network and learn about key industry issues and topics.

Pure London has the largest women’s wear offering in the UK and the largest offering of international brands as well as exciting onsite trend partner and new sustainability initiatives.

 
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