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Pure Origin to have new dedicated pavilions from 20 countries


Running parallel to the UK’s leading fashion retail event Pure London from July 17to19, 2022 at Olympia London, this edition of Pure Origin will focus on sustainability and have new dedicated pavilions from 20 countries including the UK, Pakistan, Bangladesh, North Macedonia, Turkey, Peru, UAE, Italy, Madagascar, Jordan, China, Hong Kong, Uzbekistan, Japan, India, and Malaysia, making it the UK’s largest global fashion sourcing show.

Pure Origin not just offers an opportunity to fabric manufacturers to explore the UK retail market; it also allows buyers, procurement and sustainability directors, fashion wholesalers, and designers to launch their collections during the show. Suzanne Ellingham, Head, Pure Origin says, the trade show brings diverse international manufacturers under one roof, providing an unprecedented choice of fabrics for the UK fashion community. Since its launch in 2018, the event has aimed to create a platform to inspire designers, brands and wholesalers to responsibly source and build relationships with new manufacturers from across the world.


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