PVH Corp has expanded partnerships for NYC Pride 2021 as a Gold Sponsor for six events throughout the year besides committing to the Human Rights Campaign (HRC) Foundation’s Historically Black Colleges and Universities (HBCU) program. The company is also partnering with PFLAG National on education and awareness opportunities for associates.
As per Fashion Network, the company’s LGBTQIA+ business resource group WERK will involve associates in virtual events, content series and a community giving campaign during Pride month.
PVH will continue its “Let’s Talk” series with a discussion on Pride, the LGBTQIA+ community and the importance of both celebration and education, as well as its Point of View video series and @Home Photo series to highlight how its associates around the world are celebrating Pride
The PVH Foundation is equally sponsoring a giving campaign for the entire month of June that will match all contributions dollar for dollar from North American corporate associates to Human Rights Campaign, PFLAG National, Ali Forney Center and The Canadian Centre for Gender and Sexual Diversity (CCGSD).
Among its brands, Calvin Klein is launching #proudinmycalvins. The campaign, which revisits the defining moments in the queer journey, will rollout throughout the year alongside additional #proudinmycalvins content.
Meanwhile, the Pride 2021 collection features underwear, apparel and accessories in a limited-edition palette from Calvin Klein, which is available on calvinklein.com and offers consumers the opportunity to learn more about each LGBTQIA+ organization as well as donate.











