Indian apparel makers want rupee to stabilize. The rupee has been rising in recent months, in stark contrast to the situation in other countries who compete with India garment exports. While other countries have started taking recourse to depreciating their currencies in the last one-and-a-half years, the rupee has appreciated.
The Chinese yuan depreciated by 13 per cent against the dollar in the last 12 to 18 months, Bangladesh’s taka by six per cent and Vietnam’s dong by seven per cent. The Indian rupee, however, has risen by about six per cent in the last three or five months.
The rupee rose against the dollar even as the dollar rose against most other currencies due to strong flows of foreign institutional investor money into India’s stock markets. Exporters are not able to book orders due to the over-valued rupee as apparel exports are highly price-sensitive.
The rupee was over-valued by 18 per cent in February 2017. Now it is almost 20 per cent. The second factor worrying apparel makers is rising cotton prices. The rising cotton prices and rupee appreciation will nullify the intended impact of the recent export stimulation packages and also weaken India’s position against its competitors.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Spykar accelerates offline expansion: plans 100 new stores across India
A titan of the Indian denim-first fashion scene, Spykar has officially unveiled an aggressive retail growth strategy. As consumer demand... Read more
The Inventory Illusion: Rethinking the Zara benchmark in a volatile retail era
For over a decade, the global fashion industry has treated the Zara playbook as the gold standard of inventory efficiency.... Read more
Retail Without Retail: How Walmart’s depot network is turning space into logisti…
Walmart is fundamentally rewriting the commercial real estate and retail logistics playbook with the rise of its ‘Walmart Depots’ a... Read more
Global textile regulation tightens, forcing realignment across fashion supply ch…
Global fashion and consumer goods supply chains are entering a decisive regulatory transition as Extended Producer Responsibility (EPR) frameworks for... Read more
Luxury’s new power axis, US dominance, China reset, Gulf surge
As the post-China luxury order takes shape, the US is emerging as the industry’s most dependable growth engine, while Japan,... Read more
India’s $9 Billion Landfill Blind Spot How trashed clothes hold the key to globa…
A massive economic windfall is sitting uncollected in India’s landfills, and the key to unlocking it lies in rethinking how... Read more
Red Sea crisis reshapes textile trade routes, challenges India’s export margins,…
Global apparel trade is now in a new operational phase where geopolitical stability and logistics reliability are as important as... Read more
EU’s textile waste rules enter enforcement phase, raising alarms across fashion …
Europe’s apparel and textile industry is approaching one of its most significant regulatory transitions in decades. As the European Union... Read more
Corporate fashion adopts reverse logistics to unlock the $367 bn resale market
Global fashion retailers are rapidly changing their business models around resale, repair, and textile recovery as the secondhand apparel market... Read more
Tariff Shock 2026: Forced-labor enforcement is repricing global fashion trade
Washington’s latest trade intervention signals a break in the global apparel sourcing patterns. The Office of the United States Trade... Read more












