ROICA™ by Asahi Kasei has unveiled a new brand identity which merges performance, innovation and responsible imprint. The company focuses on two main strategies: continuous R&D and innovations in sustainability and partnerships with leading responsible innovators across the entire value chain.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence The visual identity is then represented in five different designs, each for one of the five applications that can be enhanced by ROICA™ yarns: Activation for performative sportswear garments, Aqua for smooth swimwear, Style#Fit for casual wear and athleisure,

Since 1971, ROICA™ has been raising the bar in fashion, lingerie, activewear, hosiery and textiles with smart innovation. It now marks a unique milestone in the world of stretch by creating cutting edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ product: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

The company has also introduced a branding policy that indicates the allowed blends for smart yarns belonging to the unique ROICA Eco-Smart™ family. Its constant investments in R&D, people and technology have allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.