Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Roland DG Launches Its First Direct-to-Garment Printer

Roland DG Corporation launched the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based products. Built for on-demand personalization, the BT-12, which will be available from April 2019, is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.

The BT-12 is an A4 size printer that prints full color graphics including photos, logos and text directly on a wide variety of cotton-based items, such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable price enables businesses to offer personalization services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and at events.

“Consumer behavior has been shifting from consumption to experience due to the diversification of consumer values,” Etsuo Harada, division president of COTO Business Division for Roland DG, said. “As a result, businesses have an opportunity to offer high-value merchandise such as personalized products to meet customer needs and desires.”

 

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo