Juki America and Coloreel have unveiled an innovative partnership to introduce Coloreel's innovative thread dyeing technology to the sewing industry. Coloreel, renowned for its on-demand thread-dyeing printer, enables Juki sewing machines to access a vast array of precise colors in real-time.

Torbjorn Back, CEO of Coloreel, hails this collaboration as a strategic milestone, expanding their technology beyond embroidery into the broader sewing market. The partnership with Juki America, leveraging their market presence and technical prowess, signifies a significant step forward.

Under the agreement, Juki's distributors gain exclusive rights to market and sell Coloreel for sewing machines across North and South America. The inaugural installation of Coloreel alongside a Juki sewing machine will take place at Fabric Incubator in Arizona, USA, a prominent fashion incubator and garment manufacturer supporting emerging designers.

Masanori Awasaki, President and CEO of Juki America, emphasizes that this collaboration aligns seamlessly with Juki's trajectory. By integrating Coloreel's thread dyeing with their sewing solutions, they are setting a new standard in the industry, unlocking fresh possibilities in stitch design and precise color matching for customers throughout the Americas.