Pakistan-based denim brand Soorty Denim aims to incorporate its new fabric range Collagen Denim into new collections that align with the brand’s unique identity.

Launched last fall during Kingpins Amsterdam, Collagen Denim adopts a revolutionary approach to both fashion and function. The fabric incorporates the Umorfil technology. It is also infused with collagen peptide amino acids that are derived from fish scales. Known for their hydrating and soothing properties, these peptides give the fabric the ability to support skin health.

Available in both viscose and polyester variants, the fabric is ideal for garments designed for individuals with specific skincare needs. Some of its unique features include temperature regulation, antibacterial finishes and hydrating properties. The fabric also explores the impact of color and texture on the consumers’ mood and confidence.

The R&D teams of Soorty aim to incorporate this new fabric in innovative projects ranging from fibers and materials to advanced finishing applications. They are particularly targeting adaptive wear as it prioritizes inclusivity and accessibility.

The company also urges consumers to opt for fabrics with fits that maintain closer contact with the skin. This helps the wearer maximize the fabric’s performance, says Eda Dikmen, Senior Manager-Marketing and Communications.

Besides, Soorty is collaborating with brand partners from different markets to integrate this new innovation into their collections in the best possible way that aligns with their unique brand DNAs, adds Dikmen.