A quarter of Chinese production capacity used by global sportswear brands is lying idle. International brands are shifting sourcing overseas, which results in unoccupied production capacity. The protracted trade war with the US is pushing the biggest sports labels out of the Asian nation’s factories.
The idle capacity in a country that’s long been the workshop to the world underscores the blow of the trade war to Chinese manufacturers, who are also grappling with an economy that’s expanding at its slowest pace in three decades. There are growing signs that the global supply chain that’s been in place for decades -- and powered by China’s economic rise -- is being permanently transformed. The world’s largest supplier of consumer goods, Li & Fung, is helping its clients, which include the biggest retailers in the world, move sourcing away from China to other regions. For instance, it assisted one American retailer reduce its reliance on China from 70 per cent to 20 per cent within two years.
However, for China’s industry of sportswear exports, the growing local market can partially make up for waning foreign demand. By shifting to made-in-China and sold-in-China, factories can shorten production cycles and that could be good for them.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Why European consumers are spending more but buying less fashion
For much of the last two decades, the European fashion industry operated under the assumption that rising consumer wealth would... Read more
Why US apparel prices defied inflation while product quality improved
As inflation reshapes nearly every aspect of American household spending, one consumer category continues to stand apart. Housing costs have... Read more
The Resale Revolution: Vinted’s marketplace model reshapes European retail
The French fashion market has reached a turning point. In a development that highlights the growing influence of circular commerce,... Read more
France declares war on ultra-fast fashion with new green law, will reshape globa…
France has become the first major economy to legislate specifically against the ultra-fast fashion business model, a watershed moment for... Read more
France declares war on ultra-fast fashion with new green law, will reshape globa…
France has become the first major economy to legislate specifically against the ultra-fast fashion business model, a watershed moment for... Read more
Click-and-Collect: Why retailers are turning pickup counters into sales machines
Modern retail has changed the role of the physical store. Once viewed primarily as a point of sale or inventory... Read more
Why fashion e-commerce returns persist despite smarter sizing technology
For over a decade, the fashion sector has invested heavily in virtual fitting rooms, AI-powered size recommendations, and 3D body... Read more
A Quest for Essence: Unveiling the 2027 A/W Trends at Intertextile Shanghai Appa…
As the global textile industry looks toward the upcoming season, the Intertextile Shanghai Apparel Fabrics – Autumn Edition stands ready... Read more
Beyond globalization, local consumer behavior rewriting fashion retail strategy
The traditional blueprint for global fashion expansion is being rewritten. For decades, apparel companies assumed globalization would gradually create a... Read more
Virtual wardrobes redraw retail boundaries as gaming platforms become fashion ec…
The boundary between physical clothing and digital apparel is rapidly eroding as gaming environments evolve into fully functioning consumer markets.... Read more











