Spring Fair 2025 concluded its 75th edition at NEC Birmingham, bringing together over 38,000 retail buyers and industry professionals. The UK’s largest retail trade show for home, gift, and fashion showcased trends, fostered business growth, and strengthened industry connections.

Retail growth and innovation at the forefront

The event welcomed top retailers, including Marks & Spencer, John Lewis, Tesco, ALDI, Wayfair, The Walt Disney Company, and many more. With a mission to drive retail growth, Spring Fair expanded significantly, with a 14 per cent rise in exhibitors and 18 per cent more new exhibitors. Buyers at the event reported increased budgets and higher spending thresholds.

Event Director Soraya Gadelrab emphasized the show’s evolution beyond size, focusing on its impact on retail businesses. “Spring Fair is building the ultimate retail experience, helping the UK retail sector thrive,” she said. Many exhibitors shared success stories, with businesses forming new partnerships and securing major deals.

Supporting new brands and emerging talent

The show placed strong emphasis on supporting emerging brands through initiatives like the #SBS Village and New Business Pavilions. First-time exhibitors gained valuable exposure, with some making key connections that had previously been out of reach. The event introduced several enhancements, including the New Licensing Lab stage, an immersive Buyers Lounge, and the Gift of the Year Showcase. These initiatives provided retailers with hands-on experiences and insights into market trends.

Both major chains and independent boutiques praised the event for its business opportunities." The Buyer Lounge, designed to resemble a high street experience, allowed visitors to interact with products in real-life settings. The launch of Heritage 75 fragranced candles and diffusers added a commemorative touch to the anniversary edition.

Moda x Pure made its debut at Spring Fair, expanding the fashion sector with a diverse range of clothing, footwear, accessories, and jewellery. The fashion catwalk showcased contemporary trends, highlighting emerging designers and brands. Exhibitors secured new stockists and large orders, reflecting strong buyer interest.

Shaping the future of retail

Throughout the event, keynote speakers and panel discussions provided industry insights. Laurence Llewelyn-Bowen discussed licensing and creativity, while Theo Paphitis encouraged small businesses to remain confident in their unique offerings. Retail trend forecasting sessions emphasized sustainability, individuality, and experiential retail, offering actionable strategies for buyers.

The show also featured Ambiance Clinics, offering personalized business advice on productivity and revenue growth. Industry leaders and exhibitors highlighted the importance of community collaboration in reimagining the future of retail.

Exhibitors reported strong sales and new partnerships, with some securing 40-50 per cent new customers. Many businesses highlighted the show’s impact on brand visibility and expansion into new markets. The success of Spring Fair 2025 reinforced its status as the UK’s premier retail trade event, setting the stage for further growth in 2026.