Surf and action-sports trade show Surf Expo will cancel its upcoming event, which was scheduled to run from September 10–12 in Orlando, Fla., due to the COVID-19 pandemic.
In place of the in-person show, Surf Expo will introduce the virtual show Surf Expo Connect, which is scheduled to launch officially September 16–18. Attendees can register for this new offering at surfexpo.com. About 5,000 people had already registered to attend the on-site September show, and he thought that a significant number of them would attend the virtual show. Surf Expo Connect also might pick up attendees from people who weren’t intending to make a trip to Orlando but wanted to order for their stores.
Surf Expo Connect will offer virtual booths where exhibitors can show product, post catalogs, and hold talks through virtual chat, Turner said. It also will offer trade-show programming such as panel discussions and educational seminars.