Dutch jeanswear brand Kings of Indigo has filed for bankruptcy.

The brand which was launched in 2012 survived the bankruptcy of its previous owner, Varova Fashion Holding, in 2018 but could not handle the combined factors of a challenging business transition, pandemic-related problems, late deliveries and inflation.

Pioneering sustainable brand Kings of Indigo was able to contribute to making the fashion industry more sustainable, showing other brands how to work cleaner and with more care for the people involved in this industry, without compromising on quality. The label was a sustainability forerunner with its use of biodegradable stretch denim, waterless washes and blockchain technology to trace material back to its source to exclude greenwashing. The latter was a key part of its traceable denim collection that it launched in 2021.

Kings of Indigo made quality denims, tops and accessories inspired by American classics with a Japanese eye for detail. The collection was mainly made from environmentally preferred fibers such as recycled or organic cotton and processed in a sustainable way. The organic cotton used was GOTS certified. Most of fabrics used in the woven tops were with organic cotton, linen or Tencel. To guarantee quality, the organic cotton was processed in the best denim mills.