Target is launching its first denim take-back event in all Target stores from Aug 4-10, 2024. The initiative allows customers to recycle their used denim, regardless of brand or condition, and receive a 20 per cent discount on new denim purchases. This promotion applies to both national brands like Levi's and Target-owned brands such as Universal Thread, Wild Fable, Goodfellow& Co., and Cat & Jack.
The denim take-back event builds on the success of Target's car seat trade-in program, which has recycled 2.6 million car seats and 39.7 million pounds of material since 2016. Gena Fox, Senior Vice President -Merchandising - Apparel and Accessories, says, the company is offering 20 per cent off Target Circle deal to make it even more affordable for customers to refresh their denim wardrobes while also contributing to waste reduction waste and keeping used denim out of landfills.
Denim is a major category within Target's apparel portfolio. The company owns brands like Universal Threads, Wild Fable, Goodfellow & Co, and Cat & Jackalong with with national brand partners like Levi's.The popularity of new styles and fits, such as baggy and cargo silhouettes, as well as straight and relaxed fits, continues to grow in the market, she notes.
